Esprit
Contract with Clients
When we come across a challenge or a ‘bump in the road’ we will go right through it instead of trying to navigate around it. Experience has taught us it is much better to deal with problems on the spot that put them off for later date or just blow them off completely.
Feelings aren’t real. Feelings aren’t fact. We will never act or react on a feeling.
We believe in the Golden Rule – the “Real” Golden Rule. We also believe that the reverse Golden Rule is in effect.
We have access to the most sophisticated, comprehensive world-class databases that cover all of Orange County. Because we have access to them, our clients have access to them, allowing our clients to find the home that best meets their needs, quickly and efficiently.-
We are tough and shrewd negotiators. We aren’t out to make enemies, but we aren’t out to win any popularity contests either. We will always secure our clients the highest possible market value for their home. When representing a purchase, we will always secure the lowest price possible price, without letting greed enter into the equation.
We will never allow fear or intimidation enter in to our decision making as it always leads to poor choices. Fear can make a person doubtful and shortsighted, it can also make a person blame others for their own circumstances.
A simple ‘yes’ or ‘no’ is all we need to say. We won’t swear or use vulgar language. Our “Yes” means “Yes” and or “No” means “No”. We can always be taken for our word. We are a company built on integrity, which is a balance between what we say and what we do, or a matter of consistency. We strive to be; caring, considerate and consistent at all times.
We are only as strong as our weakest link, and we have our weakest link covered.
We are generous in our community; with our clients, with our vendors and with our employees. We will never allow greed to sway any business decision or transaction.
We can’t please everybody. We are not going to try and do something that even God can’t do. Half the people are praying for sunshine, the other half are praying for rain. If God can’t please everybody, we certainly can’t (but we’ll try).
If after 40 days a client feels that they are being underserved, of if they simply have changed their minds about the real estate transaction, they can rescind their contract with us. All of our contracts our open ended.
We will provide in-house financing or loan prequalification for all our clients. Our roots are based in mortgage banking and we will always insure the best possible terms.
We can’t secure our client excellent results by playing it safe. We will take calculated risks when it is in our client's best interest. Once our strategy has been set for a transaction, we will never waiver or second-guess our strategy. This is all about be; genuine, authentic and sincere.
It is amazing how fast other realtors give up and throw in the towel. How long did it to you to learn to walk? How long to learn to ride a bike? Our point exactly… Patience and perseverance in a real estate transaction is a winning combination.
We don’t worry about any real estate transaction and neither should our client. Worrying about something will not change anything (a proven fact). If you feel that you absolutely positively must worry, set a time, let’s say at 8:10 every night for 5 minutes to 8:15. Have a panic attack for 5 minutes then get on with your life. If you do this, keep in mind there are two days you should never worry about; tomorrow and yesterday.
There is a huge difference between worry and genuine concern. Let us be the ones with the genuine concern - that's why people pay high commissions in a real estate transaction. Let our company have the panic attack tonight at 9:07 P.M.
Gossiping in any form is not good and will ruin a transaction. We also won’t compare ourselves to anyone else as we don’t have egos. We prefer to serve our client with a sense of service though humility. Trying to manipulate a transaction is just as bad as gossip.
We will very rarely make a decision on the spot, and we will never encourage our clients to do so either. There are very few decisions in life that require an ‘on the spot’ decision, and a real estate transaction certainly isn’t one of them.
We believe in the Principle of Innovation, we are not afraid to try different approaches. If we are in our ‘comfort zone’ we feel we are too comfortable.
No matter what type of home you live in, if you want us to describe your home as a “palatial” anything - we probably won’t make a good team. We have seen one home in our lives that was palatial and that was in England and there was a real Queen that lived there.
Happiness is a choice. You are as happy as you chose to be. Be content in your new home. Remember; If the grass is greener on the other side of the fence – so is the water bill. Also, we don't worry about having barnacle's on our yachts. Why? None of us own a yacht...
We won't allow our client's to fall into the trap of; buying a home they can't afford with money they don’t have to impress people they don’t like. We just won't represent this type of client. If we feel a client is "stretching" or “over encumbering themselves” - we will tell them.
This company was never built or designed to be average. It was never intended to operate under the ‘status quo’ of the real estate industry. The ‘norm’ or the real estate industry does not apply to this firm, as we settle for nothing less than excellent from any of our team members.








As an entrepreneur, Greg combines a cutting edge vision of how a successful Holding Company interacts with a disciplined, quality-control backed environment that encourages employee input. This in turn helps facilitate a balanced, healthy work environment for personnel across industry sectors. Through proprietary insight and knowledge, as well as extensive knowledge of the Debt and Equity Markets as well as the Banking and Financial services sector, The Irvine Holding Company was able to leverage their core competencies and out-pace their competition consistently through streamlined operations and proprietary technology.
Through strategic marketing – and high-end networking, and by maintaining an impeccable reputation across the; Debt, Equity, Banking and Financial Services Sectors, Greg was able to turn the company into a recognized name throughout Southern California. Mr. Steinaker’s ability to network his subsidiaries together to work in perfect unison, while at the same time never compromising on their quality or service, or the integrity of the company, is what separates The Irvine Holding Company from the rest of the competition. This internal belief and underlying current within the organization, that it follows the Golden Rule (the real golden rule) has served the company well over the last two decades. Greg believes strongly in giving back to the community.
An accomplished speaker, Greg has traveled across the United States addressing corporations and Captains of industry on topics ranging from Professional and Leadership Development to Corporate Compliance and Strategic marketing. Greg has aligned his organization with some of the most powerful names in the Professional and Leadership Development industries; as he provides consultation to management in both the public and private sectors.
Earlier in his career - prior to taking over the C.E.O. position with the Irvine Holding Company, Greg cut his entrepreneurial teeth by forming Universal Bancorp, A Mortgage Banking Corporation. Through his leadership he was able to grow and develop the company into one of the largest and most profitable mortgage banks in Orange County, California.
Greg was born and raised in Southern California, where he attended Upland High School. He attended San Diego State University on a soccer scholarship and graduated from S.D.S.U. with a degree in Business Administration – Finance. He enjoys; playing golf, body-surfing, snow skiing and anything else that has to do with activity and the outdoors. He is the assistant coach of his son’s club soccer team and his daughter is currently starting her sophomore year at University of Colorado at Boulder; where she is following in her proud father’s footsteps and looking to earn a degree in Economics.
Greg resides in Coto De Caza, California.
Greg Steinaker
CEO